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The company today announced two tools that will give TV networks and news sites access to its data, so they can measure the amount of statuses mentioning Kim Kardashian, or find out if women, for example, are more interested in a specific news story than men. The two tools, called the “Public Feed API” and “Keyword Insights API,” are being granted first to CNN, NBC, Sky TV, BuzzFeed, The Guardian, Slate, and social media analytics firm Mass Relevance.

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